About Steve Caldwell

Steve Caldwell is the creator of L.E.A.D. which is an online LMS (Learning Management System) dedicated to teaching leaders how to manage effectively and productively. We provide courses, community, and personal coaching that are tailored to deliver results. Courses are monitored with quizzes and completion badges to prove mastery.

Steve is a sought after Leadership and Management expert and is author of “Manager Mojo-Be the Leader Others Want to Follow”


Hi, I’m Steve Caldwell. My friends call me Caldy.

I always love the “about me” page on websites like this because they’re written in the third person …even though they’re typically written by the the owner of the site.

So after Steve Caldwell made several attempts to sound smarter than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like it was a letter to a friend.

Which …in many ways, it is.

Anyway – what do you want to know?

I’m old enough to be called “seasoned.”

Seasoned is another way of saying that I’ve made enough mistakes in my life that you can learn from my experience.

I spend my time traveling between Phoenix and San Francisco with my wife, Cindy.

We have two daughters, three granddaughters, and a cat named Latte, who is convinced he’s human (and sometimes I think he might be).


I’m guessing that’s not the kind of stuff you’re looking for.

You’re probably wondering,

Is This Guy Worth My Time And Attention?

For many readers, my answer is NO.

Here’s Why…


I can not help you get rich quick.

For some reason, people equate “leadership training” as a tutorial on how to “get rich quick”.

Learn this quick class and you’ll instantly get promoted to CEO and make millions!

I get it. That’s what most sites on the internet claim.  Just buy my stuff and you’ll get rich.


There’s no such thing as easy money.

And especially if you are sincere in wanting a successful management and leadership career.

It takes effort, commitment, and discipline to become successful.

So if you’re not prepared to commit to continuous learning and max effort, I’m not your guy.


If you aren't willing to listen to the truth, you’re not going to enjoy my stuff.

But here’s why I’m telling you this.

Too many people believe that being in management is easy.  That all you have to do is be your best and figure it out as you go.

Does that work for some people?

Maybe. In the short term.  But if you rely on that, you will make mistakes that all rookies make and sooner or later relying on your gut will cost you.

And, it might cost you your job, your chance at a successful management and leadership career.

So, if you are willing to risk a minimum of $1 million in earned lifetime income (sourced by U.S. Government studies on lifetime income by managers vs non-managers)  by trusting on your gut, then best wishes.

Who said you weren’t a gambler?


If you’re looking for “The Easy Way”, I don’t want to help you.

It’s important you understand what I’m telling you.

I can help you, I just won’t. I’m capable of it, but I refuse to do it.


Because when I hear someone say, “What’s the easiest way”, what I’m really hearing is, “I’m not fully invested in the long term success of my own career …and am therefore not fully invested in the long term success of my employees.”

And that really translates to “I don’t want to work”.

Look, learning how to LEAD others is HARD WORK. Yes, it can be fun to lead others but only after you know exactly what it takes each step along the way.

But that takes HARD WORK to create and it takes HARD WORK to maintain.

And, by the way, I learned a long time ago that if you are only looking for stuff that is free, then you get what you pay for, free stuff that may not work and probably won’t be implemented because you don’t attach any real value to it.  We value what we pay for and have skin in the game.  So, yes, you will have to make an investment in yourself if you want to be great.

You’re Still Here? Good.

Here’s what you can expect from me.

  • Actionable strategies and tactics you can use in your job right now.
  • Access to world thought leaders. Yep, I interview the best in the world and make it easy for you to learn from their wisdom and insight.

Can you believe I just told you flat out that I’m not the only expert you will learn from? Well, why wouldn’t I tell you?

I mean c’mon – I’m not the “know it all” that most execs pretend to be.

Sometimes we need to hear the same thing 5 different times by 5 different people to finally “get it.”

  • Access to a community where you can ask questions and get answers and…
  • Get 1:1 help when you need it, cool huh?

I call it the old “Demonstrate You Can Help Them By Actually Helping Them” trick.

Works like a charm.

But you still might be wondering …

How Do I Know If Your Stuff Is Any Good?

Well, the smartest thing to do is to just take advantage of my 14 day free trial.

Take a look around. Start one of the courses inside, like Drive-By Coaching or Mojo Communicator or 7 Management Myths. If you like it, you’ll probably like all my courses.

If you don’t like it, you won’t.

But I think I’m supposed to do the whole “self-aggrandizing biography” thing now so here goes:

I started my “Management and Leadership” career way back when the dinosaurs roamed the earth.

At that time, I thought I was smarter than everyone else and didn’t need any training or guidance to one day rule the world.

Only to get my *ss kicked.

It took me years of mistakes to finally get it right.

So, I wrote a book about my mistakes and called it Manager Mojo-Be the Leader Others Want to Follow.

You can go buy it now on Amazon (or join and I’ll give it to you for free…umm, what should you do?)

Anyway, my experiences caused me to begin thinking that if I had so much trouble and I was the smartest guy in the world (my opinion), and I still needed training, then what about everyone else?

What I discovered just drove me crazy.  Companies are no different now than when I started in management.

They take high performers and promote them to management with a handshake and a smile.

And, absolutely no training and no guidance!

Frankly, it’s just plain stupid or as my dad used to say “dumber than a box full of rocks.”

But, I get it.  Companies have extremely limited budgets.

And, most training sucks or is out of date 30 minutes after taking the class.

And, don’t even get me started on the cost of taking off work, traveling to some awful hotel, and listening to the most “boring guy in the world” stand up and lecture for 8 hours like a drone that just won’t die.

Kill me now, please!

So, my team and I set out to create a Learning Management System (also known as LMS) that would deliver real results, affordable to all and…

We did it!

Our goal is to change the world.

We don’t think it’s cool that 80% of employees in the world show up every day for work and are there just to get a paycheck.

We don’t think it’s cool that people feel they have no choice but to quit their job because they hate their manager.

We don’t think it’s cool for leaders to learn how to do things by trial and error on real live, feeling human beings.

We don’t think it’s cool that people and companies have to spend thousands of dollars just to get one valuable training course.

So, we simply thought…

What would be cool?

And the result is right here for you to experience right now.

And, it will only get better.

We are committed to adding content all the time…

That you want!

Yep, we have a form inside where we ask you what you want that we don’t already provide.

And, are you ready…

We will do everything we can to provide it!

Now, isn’t that cool?

Here’s What I Will Help You With, Specifically

I will help you learn how to be a better manager.

I will help you learn how to go from managing to leading.

I will provide answers to questions.

I will, in my opinion, provide you the Holy Grail of management and leadership.

Here’s My Only Question For You:

Can you afford $29.95 a month to invest in yourself (individual rate)? It’s not free but is as close as I can get and still provide real value OR…

$99 a month if you are a business and want to provide access for 20 of your managers?

Pretty affordable, right?

Join us and let’s change the world!

Thanks for reading this page and get to work!