Fred Kiel, Ph.D.

Does Character Really Count?

Most people discount the importance of character and other soft skills in their leaders. Businesses are filled with well-intentioned leaders who have confidence in their abilities to lead the organization. The problem is, most of them are wrong. With 87% of the workforce disengaged, it is a direct reflection of the leadership within those organizations. Business skills aren’t the only attributes of successful leaders. More important is their integrity, responsibility, forgiveness and compassion, and these ‘soft skills’ are critical in driving bottom lines that are up to five times larger than that of ‘low character’ CEO’s. Fred Kiel, Ph.D. and author of Return on Character – The Real Reason Leaders and Their Companies Win has uncovered fascinating data that demonstrates that character and other ‘soft skills’ of those at the top of the organization are critical to successful work environments and bottom line results. These are the companies people want to work for, and they will produce their best work and support the organization to success. If your bottom line is suffering, I encourage you to listen to this interview and to ask yourself the courageous question, “Am I one of the leaders 87% of the workforce wants to fire?”

Connect with Dr. Kiel here: www.KRWInternational.com – www.ReturnOnCharacter.com – Do you have the courage to take their Character Snapshot to determine where you fall on the character scale?