Lisa Earle McLeod

Stop Creating Happy & Excited Employees, Said No CEO E-V-E-R 

Your job is not just about making money. If it’s the only thing, you’re doing the wrong thing. When finances are the primary driver of an organization everyone suffers, because over the long term the best you will achieve is mediocrity. Once you translate your organization’s focus into its noble purpose, employees begin to find an excitement and drive in what they are doing. It is simple to provide good customer service, but it’s not easy to figure out how to treat your customers in amazing ways that keep them loyal, dedicated and coming back. Finding your noble purpose provides employees the impetus to care about the impact they are having on customers. They want to stand out. They want to be remarkable. On the other hand, you could always have cross-selling as an integral part of your strategy, when in fact understanding the needs of your customers should have the result of cross selling. Understand the difference? Are you sure you’re as ‘customer centric’ as you keep professing? The greatest innovations that have affected our lives were led by passionate people who were excited about what they were trying to achieve. Provide that noble passion for your team, and amazing, remarkable things just may happen to your bottom line. And your customers will be happy and thanking you!

You can learn more about Lisa McLeod and her work by clicking here.  If you’d like to check out her book Leading With Noble Purpose: How to Create a Tribe of True Believers on Amazon, click the link.